Digital Marketing Certification Course For Beginners
DMCC | 3 Months | 90 Hours | 9 Certifications | Internship | Project Experience
Digital Marketing Certification Course Details for Beginners
First of all there are Hundreds of Trainees have taken benefits from the program.
While You can also build up your abilities in Digital Marketing to build a strong future.
Furthermore its a high paying job or a successful business like no other business or job.
Most of all another hundreds of participants have taken benefits from the Digital Marketing Course.
In addition you can also build your abilities in advanced Digital Marketing to build up a strong future.
Beacuse its a high paying job or a successful business like no other.
Furthermore the training will provide you a complete knowledge and skills.
Each role a Digital Marketing Expert plays in big multinational companies to ride the strategy.
Full Course Fee :
INR 25,000 ( For Candidates residing in India and Indian Citizens Across the Globe)
$999.99 ( For Candidates Residing Outside India and Abroad)
Taxes are paid extra as per country norms.
As a result after completing each module successful.
Most of all candidates have to give certification exam for the same.
Therefore each successful certification leads to 1 Project Access Activation.
Where you will be working on Live Project in India or Internationally.
Although Project requirement can be increased or decreased as per candidate satisfaction.
First of all Every Individual is applicable for Free or Paid Internship, Based on Assessment by the trainer and assessment score.
Therefore each candidate is given access to work on projects to learn and get perfection in each module.
Digital Marketing Course Syllabus
- What is Marketing?
- What is Digital Marketing?
- Understanding Marketing Process
- Why Digital Marketing Wins Over Traditional Marketing ?
- Understanding Digital Marketing Process
- Increasing Visibility
- What is visibility?
- Types of visibility
- Examples of visibility
Visitors Engagement
Bringing Targeted Traffic
Converting Traffic into Leads
Retention
Performance Evaluation
- Understanding Internet
- Difference between Internet & web
- Understanding websites
- What is web server & web hosting
- Different types of web servers
- Different types of websites
- Planning & Conceptualising a Website
- Booking a domain name & web hosting
- Adding domain name to web Server
- Adding webpages & content
- Adding Plugins
- ………………………………………
What is email marketing?
How email works?
Challenges faced in sending bulk emails
How to over come these challenges?
Types of email marketing- Opt-in & bulk emailing
Creating a broadcast email.
What are auto responders?
Setting up auto responders
How to do bulk emailing?
………………………………………………
Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-you page
Landing page vs website
Types of landing pages
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
…………………………………………
Google AdWords Overview
Understanding inorganic search results
Introduction to Google AdWords & PPC advertising
Overview of Microsoft Adcenter (Bing & Yahoo)
Setting up Google AdWords account
Understanding Adwords account structure
Understanding AdWords algorithm (adrank) in detail with examples
What is quality score
Why quality score is important
What is CTR?
Why CTR is important?
Understanding different types of bid Strategy.
What are flexible bidding strategies?
Understanding flexible bidding strategy
Pros & Cons of different bid strategies
Understanding ad-extensions
Types of ad-extensions
Adding ad-extensions in our campaign
First of all Introduction to Google Analytics.
Therefore How Google Analytics works?
also Understanding cookie tracking.
Most of all How to set up analytics account
Therefore How to add analytics code in website
Almost Understanding goals and conversions
Another Difference between exit rate & bounce rate
Also Measuring performance of marketing campaigns via Google Analytics
Also What is link tagging
Therefore How to set up link tagging
Another Understanding filters & segments
……………………………………………………………
First of all What is Social Media?
therefore Understanding the existing Social Media paradigms & psychology
Also How social media marketing is different than others
Another Forms of Internet marketing(Facebook marketing)
Furthermost Understanding Facebook marketing Practical session 1
Another Important apps to do fan page marketing Facebook advertising
Another Types of Facebook advertising
Also Advanced Facebook advertising using tools like Qwaya
Most of all Linkedin Marketing
What is LinkedIn? Understanding LinkedIn
Most of all Company profile vs Individual profiles Understanding Linkedin groups
Furthermost How to do marketing on LinkedIn groups
Also Linkedin advertising & it’s best practices
Another Increasing ROI from LinkedIn ads Linkedin publishing
Company pages Adv on LinkedIn Display vs text
Most of all Twitter Marketing
Also Understanding Twitter
Most of all Tools for Twitter Marketing
Another Twitter Advertising
Also Twitter Cards
Most of all Video Marketing
therefore Understanding Video Campaign
Most of all Creating 1st Video Campaign
Another Importance of video marketing
Another Benefits of video marketing
Also Uploading videos on video marketing websites
Another Using YouTube for business
Furthermost Developing YouTube video marketing Strategy
………………………………………………………………….
First of all What is SEO?
Therefore Introduction to SERP
Also What are search engines?
How search engines work
Another Major functions of a search engine
Most of all What are keywords?
Another Different types of keywords
Most of all Google keyword planner tool
Also Keywords research process
Most of all Understanding keywords mix
Google Operator : So that you can find anything on the web
On page optimization
What are primary keywords, secondary keywords and tertiary keywords?
Keywords optimization
Content optimization & planning
Off Page optimization
What is Domain Authority?
How to increase Domain Authority
What are back links?
Types of back links
Local SEO
Google places optimization
Classified submissions Using H card
Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business What is link juice?
What is Online Advertising?
Types of Online Advertising
Display Advertising
Banner ads Rich Media ads
Pop ups and Pop under ads
Contextual advertising
What are Payment Modules?
Companies that provide online advertising solution
Tracking & Measuring ROI of online adv.
Creating Banner Ads Using Tools
What is ecommerce?
Top ecommerce websites around the world & it’s scenario in India
Difference between E-Commerce software and Shopping Cart software
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woocommerce and setting up an ecommerce store on WordPress.
Affiliate Marketing by promoting products which looks like an ecommerce store.
Case studies on ecommerce websites.
How to do Google Product Listing Ads (PLA) for ecommerce websites.
How to do SEO for an ecommerce website.
Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile Marketing
Key industry terminology
Creating mobile website through wordpress
Using tools to create mobile websites
Uploading mobile app in Android and iOS
………………………………………………………………….
What is Content Marketing?
Introduction to content marketing
Objective of content marketing
Content marketing 7 step strategy building process
18 types of content with examples
How to write great compelling content
Keyword research for content ideas
Debate- Doesn’t great content just spread by itself
35 unique ways to write magnetic headlines
180 examples of magnetic headlines
How to increase opt-in email list with content marketing with examples
Case study on content marketing
………………………………………………………………………
What is online reputation management?
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management
What is affiliate marketing?
3 A’s of affiliate marketing
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenario in India
How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing?
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from India’s top affiliate agencies
Some of the top affiliate network in the world
How to get approved as an affiliate by world’s top affiliate company-commission junction www.cj.com
Trainers shares his secrets of affiliate marketing
Story telling- trainer shows his live example of how he is making money these days as an affiliate
What is AdSense?
How to get approved for AdSense?
Cool trick to get AdSense approval by Google
Using your AdSense account interface P
lacing ads on your blog
Creating blogs with our FREE theme
Then we will share 1 secret method Through which you will make money with adsense