• What is Marketing?
• What is Digital Marketing?
• Understanding Marketing Process
• Why Digital Marketing Wins Over Traditional Marketing ?
• Understanding Digital Marketing Process
• Increasing Visibility
• What is visibility?
• Types of visibility
• Examples of visibility

Visitors Engagement 

Bringing Targeted Traffic

Converting Traffic into Leads

Retention

Performance Evaluation 

• Understanding Internet
• Difference between Internet & web 
• Understanding websites
• What is web server & web hosting
• Different types of web servers 
• Different types of websites
• Planning & Conceptualising a Website 
• Booking a domain name & web hosting 
• Adding domain name to web Server 
• Adding webpages & content
• Adding Plugins
• ………………………………………

What is email marketing? 

How email works?

Challenges faced in sending bulk emails 

How to over come these challenges?

Types of email marketing- Opt-in & bulk emailing 

Creating a broadcast email. 

What are auto responders? 

Setting up auto responders

How to do bulk emailing?

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Understanding lead generation for business 

Why lead generation is important?

Understanding landing pages 

Understanding thank-you page 

Landing page vs website

Types of landing pages

Reviewing landing pages created by trainees 

What is A/B testing?

How to do A/B testing

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Google AdWords Overview

Understanding inorganic search results 

Introduction to Google AdWords & PPC  advertising

Overview of Microsoft Adcenter (Bing & Yahoo) 

Setting up Google AdWords account 

Understanding Adwords account structure

Understanding AdWords algorithm (adrank) in  detail with examples

What is quality score

Why quality score is important

What is CTR?

Why CTR is important?

Understanding different types of bid Strategy.

What are flexible bidding strategies? 

Understanding flexible bidding strategy 

Pros & Cons of different bid strategies

Understanding ad-extensions

Types of ad-extensions

Adding ad-extensions in our campaign 

First of all Introduction to Google Analytics.

Therefore How Google Analytics works?

also Understanding cookie tracking.

Most of all How to set up analytics account

Therefore How to add analytics code in website 

Almost Understanding goals and conversions 

Another Difference between exit rate & bounce rate

Also Measuring performance of marketing campaigns via Google Analytics 

Also What is link tagging

Therefore How to set up link tagging 

Another Understanding filters & segments 

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First of all What is Social Media?

therefore Understanding the existing Social Media paradigms & psychology

Also How social media marketing is different than others

Another Forms of Internet marketing(Facebook marketing)

Furthermost Understanding Facebook marketing  Practical session 1

Another Important apps to do fan page marketing  Facebook advertising

Another Types of Facebook advertising

Also Advanced Facebook advertising using tools like Qwaya

Most of all Linkedin Marketing

What is LinkedIn?  Understanding LinkedIn

Most of all Company profile vs Individual profiles  Understanding Linkedin groups

Furthermost How to do marketing on LinkedIn groups 

Also Linkedin advertising & it’s best practices 

Another Increasing ROI from LinkedIn ads  Linkedin publishing

Company pages  Adv on LinkedIn  Display vs text

Most of all Twitter Marketing

Also Understanding Twitter

Most of all Tools for Twitter Marketing 

Another Twitter Advertising

Also Twitter Cards

Most of all Video Marketing

therefore Understanding Video Campaign

 Most of all Creating 1st Video Campaign

Another Importance of video marketing 

Another Benefits of video marketing

Also Uploading videos on video marketing websites

 Another Using YouTube for business

Furthermost Developing YouTube video marketing Strategy

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First of all What is SEO?

Therefore Introduction to SERP 

Also What are search engines? 

How search engines work

Another Major functions of a search engine

 Most of all What are keywords?

Another Different types of keywords 

Most of all Google keyword planner tool 

Also Keywords research process 

Most of all Understanding keywords mix

Google Operator : So that you can find anything on the web

 On page optimization

What are primary keywords, secondary keywords and tertiary keywords?

  Keywords optimization

Content optimization & planning

Off Page optimization

What is Domain Authority?

How to increase Domain Authority

 What are back links?

Types of back links 

Local SEO

Google places optimization 

Classified submissions  Using H card

Citation

Top tools for SEO 

Monitoring SEO process

 Preparing SEO reports

How to create SEO Strategy for your business  What is link juice?

What is Online Advertising? 

Types of Online Advertising

 Display Advertising

Banner ads  Rich Media ads

Pop ups and Pop under ads

Contextual advertising

What are Payment Modules?

Companies that provide online advertising solution

 Tracking & Measuring ROI of online adv.

Creating Banner Ads Using Tools

What is ecommerce?

Top ecommerce websites around the world & it’s scenario in India

  Difference between E-Commerce software and Shopping Cart software

 Payment Gateways, Merchant Accounts & Logistics for physical goods.

Integrating Woocommerce and setting up an ecommerce store on WordPress.

 Affiliate Marketing by promoting products which looks like an ecommerce store. 

Case studies on ecommerce websites.

How to do Google Product Listing Ads (PLA) for ecommerce websites.

 How to do SEO for an ecommerce website.

Understanding Mobile Devices

Mobile Marketing and Social Media

Mobile Marketing Measurement and Analytics 

Fundamentals of Mobile Marketing

Key industry terminology

Creating mobile website through wordpress

 Using tools to create mobile websites 

Uploading mobile app in Android and iOS

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What is Content Marketing?

Introduction to content marketing

 Objective of content marketing

Content marketing 7 step strategy building process 

18 types of content with examples

How to write great compelling content 

Keyword research for content ideas

Debate- Doesn’t great content just spread by itself 

35 unique ways to write magnetic headlines

  180 examples of magnetic headlines

How to increase opt-in email list with content marketing with examples

 Case study on content marketing

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What is online reputation management?

Why online reputation management is need of hour 

Understanding ORM scenario

How to deal with criticism online

10 Online reputation management Commandments 

15 ways to create positive brand image online

Understanding tools for monitoring online reputation

Step by step guide to overcome negative online reputation 

Best examples of online reputation management

What is affiliate marketing? 

3 A’s of affiliate marketing

How people make millions of dollar in affiliate marketing?

  Affiliate marketing history

Changes in affiliate marketing industry over the year

 Affiliate marketing scenario in India

How to be a super affiliate?

Different ways to do affiliate marketing 

Affiliate marketing secrets

How your trainer makes money in affiliate marketing?

Live examples of how people are making money as an affiliate 

Getting your started as an affiliate

Getting you approved as an affiliate from India’s top affiliate agencies 

Some of the top affiliate network in the world

How to get approved as an affiliate by world’s top affiliate company-commission  junction www.cj.com

Trainers shares his secrets of affiliate marketing

Story telling- trainer shows his live example of how he is making money these  days as an affiliate

What is AdSense?

How to get approved for AdSense?

Cool trick to get AdSense approval by Google 

Using your AdSense account interface  P

lacing ads on your blog

Creating blogs with our FREE theme

Then we will share 1 secret method Through which you will  make money with adsense