Digital Marketing Certification Course For Beginners-Digital Marketing Course in Aligarh- Best Training Institute Aligarh

DMCC | 3 Months | 90 Hours | 9 Certifications | Internship | Project Experience.

Digital Marketing Course in Aligarh- Best Training Institute Aligarh

Digital Marketing Certification Course Details For Beginners

First of all there are Hundreds of Trainees have taken benefits from the program. 



You can also build up your abilities in Digital Marketing to make your strong future. 



Furthermore its a high paying job or a successful business like no other business or job.

In Training Session, Furthermore the training will provide you a complete knowledge and skills. 


Each role a Digital Marketing Expert plays in big multinational companies to ride the strategy.

Full Course Fee :

INR 20,000 ( For Candidates residing in India and Indian Citizens Across the Globe)

$499.99 ( For Candidates Residing Outside India and Abroad)

Taxes are paid extra as per country norms.

As a result after completing each module successful. 


Most of all candidates have to give certification exam for the same.


Therefore each successful certification leads to 1 Project Access Activation. 


Where you will be working on Live Project in India or Internationally.


Although Project requirement can be increased or decreased as per candidate satisfaction.

First of all Every Individual is applicable for Free or Paid Internship, 


Based on Assessment by the trainer and assessment score.


Therefore each candidate is given access to work on projects to learn and get perfection in each module.

Digital Marketing Course Syllabus

  • What is Marketing?

  • therefore What is Digital Marketing?
  • Also Understanding Marketing Process
  • Hence Why Digital Marketing Wins Over Traditional Marketing ?
  • Most of all Understanding Digital Marketing Process
  • Also Increasing Visibility
  • Therefore What is visibility?
  • Also Types of visibility
  • Hence Examples of visibility


Visitors Engagement 


Most of all Bringing Targeted Traffic


Finally Converting Traffic into Leads




Finally Performance Evaluation 

  • Understanding Internet

  • Therefore Difference between Internet & web 
  • Also Understanding websites
  • In addition What is web server & web hosting
  • Also Different types of web servers 
  • And Different types of websites
  • In addition Planning & Conceptualising a Website 
  • Most of all Booking a domain name & web hosting 
  • Because Adding domain name to web Server 
  • And Adding webpages & content
  • Also Adding Plugins
  • ………………………………………

What is email marketing? 

Therefore How email works?

Hence Challenges faced in sending bulk emails 

Also How to over come these challenges?

Another Types of email marketing- Opt-in & bulk emailing 

Most of all Creating a broadcast email. 

Also What are auto responders? 

Most of all Setting up auto responders

Also How to do bulk emailing?


Understanding lead generation for business 

Also Why lead generation is important?

First of all Understanding landing pages 

Therefore Understanding thank-you page 

Hence Landing page vs website

Another Types of landing pages

Finally Reviewing landing pages created by trainees 

Also What is A/B testing?

therefore How to do A/B testing


Google AdWords Overview

Also Understanding inorganic search results 

Therefore Introduction to Google AdWords & PPC  advertising

Another Overview of Microsoft Adcenter (Bing & Yahoo) 

First of all Setting up Google AdWords account 

therefore Understanding Adwords account structure

Also Understanding AdWords algorithm (adrank) in  detail with examples

In addition What is quality score

Also Why quality score is important

Most of all What is CTR?

Also Why CTR is important?

So Understanding different types of bid Strategy

Also What are flexible bidding strategies? 

Another Understanding flexible bidding strategy  Pros & Cons of different bid strategies

Furthermore Understanding ad-extensions

Another Types of ad-extensions

Also Adding ad-extensions in our campaign 

Introduction to Google Analytics.

Therefore How Google Analytics works?

also Understanding cookie tracking.

Most of all How to set up analytics account

Therefore How to add analytics code in website 

Almost Understanding goals and conversions 

Another Difference between exit rate & bounce rate

Also Measuring performance of marketing campaigns via Google Analytics 

Also What is link tagging

Therefore How to set up link tagging 

Another Understanding filters & segments 


What is Social Media?

therefore Understanding the existing Social Media paradigms & psychology

Also How social media marketing is different than others

Another Forms of Internet marketing(Facebook marketing)

Furthermost Understanding Facebook marketing  Practical session 1

Another Important apps to do fan page marketing  Facebook advertising

Another Types of Facebook advertising

Also Advanced Facebook advertising using tools like Qwaya

Most of all Linkedin Marketing

What is LinkedIn?  Understanding LinkedIn

Most of all Company profile vs Individual profiles  Understanding Linkedin groups

Furthermost How to do marketing on LinkedIn groups 

Also Linkedin advertising & it’s best practices 

Another Increasing ROI from LinkedIn ads  Linkedin publishing

Company pages  Adv on LinkedIn  Display vs text

Most of all Twitter Marketing

Also Understanding Twitter

Most of all Tools for Twitter Marketing 

Another Twitter Advertising

Also Twitter Cards

Most of all Video Marketing

therefore Understanding Video Campaign

 Most of all Creating 1st Video Campaign

Another Importance of video marketing 

Another Benefits of video marketing

Also Uploading videos on video marketing websites

 Another Using YouTube for business

Furthermost Developing YouTube video marketing Strategy


What is SEO?

Therefore Introduction to SERP 

Also What are search engines? 

How search engines work

Another Major functions of a search engine

 Most of all What are keywords?

Another Different types of keywords 

Most of all Google keyword planner tool 

Also Keywords research process 

Most of all Understanding keywords mix

Google Operator : So that you can find anything on the web

 On page optimization

What are primary keywords, secondary keywords and tertiary keywords?

  Keywords optimization

Content optimization & planning

Off Page optimization

What is Domain Authority?

How to increase Domain Authority

 What are back links?

Types of back links 

Local SEO

Google places optimization 

Classified submissions  Using H card


Top tools for SEO 

Monitoring SEO process

 Preparing SEO reports

How to create SEO Strategy for your business  What is link juice?

What is Online Advertising? 

Types of Online Advertising

 Display Advertising

Banner ads  Rich Media ads

Pop ups and Pop under ads

Contextual advertising

What are Payment Modules?

Companies that provide online advertising solution

 Tracking & Measuring ROI of online adv.

Creating Banner Ads Using Tools

What is ecommerce?

Top ecommerce websites around the world & it’s scenario in India

  Difference between E-Commerce software and Shopping Cart software

 Payment Gateways, Merchant Accounts & Logistics for physical goods.

Integrating Woocommerce and setting up an ecommerce store on WordPress.

 Affiliate Marketing by promoting products which looks like an ecommerce store. 

Case studies on ecommerce websites.

How to do Google Product Listing Ads (PLA) for ecommerce websites.

 How to do SEO for an ecommerce website.

Understanding Mobile Devices

Mobile Marketing and Social Media

Mobile Marketing Measurement and Analytics 

Fundamentals of Mobile Marketing

Key industry terminology

Creating mobile website through wordpress

 Using tools to create mobile websites 

Uploading mobile app in Android and iOS


What is Content Marketing?

Introduction to content marketing

 Objective of content marketing

Content marketing 7 step strategy building process 

18 types of content with examples

How to write great compelling content 

Keyword research for content ideas

Debate- Doesn’t great content just spread by itself 

35 unique ways to write magnetic headlines

  180 examples of magnetic headlines

How to increase opt-in email list with content marketing with examples

 Case study on content marketing


What is online reputation management?

Why online reputation management is need of hour 

Understanding ORM scenario

How to deal with criticism online

10 Online reputation management Commandments 

15 ways to create positive brand image online

Understanding tools for monitoring online reputation

Step by step guide to overcome negative online reputation 

Best examples of online reputation management

What is affiliate marketing? 

3 A’s of affiliate marketing

How people make millions of dollar in affiliate marketing?

  Affiliate marketing history

Changes in affiliate marketing industry over the year

 Affiliate marketing scenario in India

How to be a super affiliate?

Different ways to do affiliate marketing 

Affiliate marketing secrets

How your trainer makes money in affiliate marketing?

Live examples of how people are making money as an affiliate 

Getting your started as an affiliate

Getting you approved as an affiliate from India’s top affiliate agencies 

Some of the top affiliate network in the world

How to get approved as an affiliate by world’s top affiliate company-commission  junction

Trainers shares his secrets of affiliate marketing

Story telling- trainer shows his live example of how he is making money these  days as an affiliate

What is AdSense?

How to get approved for AdSense?

Cool trick to get AdSense approval by Google 

Using your AdSense account interface  P

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